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Typography Research
Why Typography is important?
Typography takes an important place in the Media World. Text is the basic way of communication with the audience, providing and transferring information. The right and correct typography elevates this task and provides the audience visual and aesthetic presentation of the text. Incase of music videos it’s an excellent approach for musicians to connect in a way that allows words to come alive. In other words, authors have an opportunity to present their band, name of the song and present their overall image, style and further conducted mood in first seconds by choosing propriety typography style. The role of Typography could be considered as a logo and main representation of any band or specific song, which makes it noticeable, standing out and creates individual portrayal.
Examples
Apex Twin
Apex Twin specifies on electronic styles such as techno, ambient, and jungle. His music is abstract and rhythmic. The logo and original typography emphasizes the distinct features of music and its exceptional motives. The letter "A" took as a main logo and as a most noticeable element. In overall the font combines edgy and rounded outlines, that resembles futuristic hieroglyphs and cosmic inscriptions similar to those that were presented in the movies like "Star Wars" and "The Fifth Element". This resembles to the techno and ambient style of music and creates good representation of the musician.
Gorrillaz
The logo of the band depicted in grunge and sketchy tile which contributes to the hip hop, pop and alternative rock style of music. The style of text reminds the Grange style which fits into teenagers and young audience to which this band appeal. The texture and image of the logo relates to the street style and creates a great represebtation of a free, experimental and grunge vibe of the music.
Grimes
Grimes perforce her music in futuristic dance-pop. She likes a to to incorporate an futuristic, fantastic motives and concepts in her creativity. In her personal style and image she staying to resemble the fairy or elf. Therefore in her logo she combines the visualization of fairy and dragon as something fantastic and magic. The silhouette in the logo also reminds her, as a main performer of the music. The typography choice conjoins with logo. The style of a text is a similar to any fantasy stile writing with distinctive serif feature.
Research
In my research I investigated few Serif and Sans Serif Fonts. My main goal was to find fonts which are interesting and catching for a viewer as well as matching with my future project outcome.
The fonts which I used are:
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My selfmade font "Bubbly"
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"行楷-简"
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"HWT Arabesque"
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"PUNKBABE"
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"Guyon Gazebo Regular"
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"American Typewriter"
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"Bely Display"
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"Courier New"
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"Trattatello"
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"Luminari"
I chose four fonts which seemed to me intriguing to use on my music video projects. As my overall concept is to perform my video in simple and repeating frames with black and white tonality with using mixed media elements the simople, handwritten or other combined fonts would be a suitable. I like fonts ""Courier New" and ""Bely Display" as they are reminds type font style. I also inspired using font "行楷-简" because it is resembles handwritten style and could convey personal and indentifying manner in the video. Considering the font "PUNKBABE", it could be amusing to use it as it fits to the mixed media style and contributes to overlapping and special effect usage. Moreover I am concerned to use my own animated scribbled text in video to do my video more individual and distinguished.
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