Target Audience Questionnaire
Music Video Project
In my survey, I aimed to identify the inclinations of my target audience. The primary objective of the questions was to gather information about their music video preferences, individual hobbies, what they expect from music videos, and favored music genres.
To promote and share my survey I used my instagram account. I shared link in the open story, so everyone could easily access it and provide answers. I did that purposefully in instagram so I could access my desire audience: teenagers of my age, people interested in my hobbies and interests. In this way I was able to get more target and precise response on my questionnaire. Moreover, I shared my survey trout QR-code provided below, as I could gain more information from my classmates who are in similar age range as me. My goal was to collect accurate and narrow information toward music and music video taste from people who may be corresponding to my sphere of interests.
Survey results
In this question I asked the age of the audience, My goal was to know the range of age of the audience to which I will present my final Project. In sum, the nuggets number of people turned out to be 17 and 26. Less were 18 and 19. Few individuals were 20-28 years old.
In this question I asked gender of my audience. More than a half were females, a little bit less were males and few people did not indicated their gender at all. This means I have diverse audience and in y project I should not focus only on one gender representation.
In this question I was interested from what kinda of area my audience from. Majority responded to be from Urban Area. I consider this question important as it may reflect audience interest trend, social media, some local interests. It also may affect on how different individuals perceive some life values, style and image of artists and which music genres audience prefer.
In this question I was untested in genres which my audience prefer. The most popular genres among teenagers turned out to be Pop and Rock. On second places were Electronic and Hip Hop. It is was helpful as I can predict which part of my audience my Video Project in Electronic Ambient genre would be interesting.
I was curios which platforms for music streaming are popular among my desired audience. The popular app appeared Spotify, neat was YouTube Music and SoundCloud.
This question helped me identify the Personality Types of my audience. Majority of answers indicated Reformer Type, what mean what young individuals tend to be individualistic, different and independent in their interests. Second popular type was Struggler, I can conclude that one part of my audience is like to evolve and meet new challenges.
Asking this question I wanted to investigate which platform would be more efficiently to use for promotion social media account for my project. The comfortability in use one specific platform cam affect on popularity and promotion rates of an artist. Results shows what most poplar social media among teenagers to follow any influencer is Instagram
In this question I planned to know how popular and demanded music videos are. Majority responded answered that they are enjoying watching videos. This gives a assumption that my created video will be wanted and in demand.
In this question I was inquiring about the interests of my audience to find out how similar their hobbies are to mine. This question helped me gain insight into the audience's approximate level of interest, comprehension, and perception of my work.
This is the continuation of previous question. Here I am still investigating interests of my audience.
I asked this question to gain information how my audience could possibly communicate with me in y promotional social media account. It is helpful, I as I can know how I should build my account in sake of confirmability of audience. Majority of people preferences to communicate trough likes and reposts.
This question assisted me in identifying the personality traits of my audience. By examining their demands, needs, and desires, I was able to uncover their personal preferences and determine which areas they might be interested in. Majority of my audience were kick of time and independent, this shows that they mostly are teenagers.
By asking this question, I was able to determine the particular preferences of my audience regarding music videos. This information is valuable as it allows me to create videos that are more captivating and interesting for my audience. Based on the information I gathered, it appears that my audience has a preference for visually pleasing aesthetics in music videos. Therefore, I should focus on incorporating pleasing and satisfying visuals into my video to cater to their preferences.
In this question I examined the perception of influencer's image. The responses toward in how influencer should represent himself in social media will help me build the precise and correct influencers identity in my social media account. Majority of audience voted for "Creating a good content", therefore I should focus in high quaky and engaging content.
In this question I was seeking the definition of music video for every individual. The majority answers indicated that music video should be a Visualization of the song. The second by popularity answer was "The way of self expression". This gives me anchors and guides on how I should approach to my Music Video creation. Relying on answer I should make emphasis on my self-expression in music video and represent the song itself in visual terms.
This question helped me identify the type of influencers being more popular among teenagers. The biggest part of responders gave answer "Beginning/Underground artists". The answer in indicating me the fact people will interred and positively open for new, raising and experimental artists. I believe this is a good sign for me, as I planning to use music of Underground Artist.
