Audience Profile Analysis of Music Videos
Music videos are intended to promote both album and sales of music. Advertise new artists to a specific audience to efficiently sale the music. Using a particular social group is helpful to promote a vibrant and engaging picture of an artist or band.
Age:
considering the main element that appears, the game character Mario, the age of audience attracted to video will be 15-30 years old.
Gender:
the gender of the audience is not specified, as the video does not have any stereotypical or typical nuances indicating gender.
Main image:
main image is the illustration of the game Mario, which mentones in the song.
Interest: The interest of the audience is video games.
Color scheme:
Light blue, green, red, dark blue, white, yellow-primary colors which usually were used in 90s video games.
F irst Music Video Analysis
Demographics
Age: 15-30
Gender:
no specific gender
Ethnicity:
based on video not ethnicity identified, however sing is performed in Russian language, therefore there is Russian ethnicity prevailed.
Socio-Economic:
Class not specified, most likely D, Working class
Psychographics
The audience portrait is mostly teenagers or young adults interested in digital, media content, like video games. They are daydreamers and romantic, like to escape to the digital world to avoid reality. Either way the time spent in interaction with the digital world could have association with pleasurable memories or experience. The audience of this music video is the representation of the Tribe Wired community, they are creative and free spirited.
Audience Profile
of the first music video
Demographics
Education: High School; College; Bachelor Degree of Art, IT, Design, Game Industry
Social class: Working class, Students
Profession: Unemployed, Artist, IT specialist, Graphic designer
Social media: Instagram, Steam, Discord, Art Station
Psychographics:
Lifestyle:
measured life, including work and leisure time in a group of friends with the same interests.
Activities:
creativity, digital content making, gaming
Personality:
creative, introverted, enclosed
Values:
personal time and space, ability to be creative
Personal Challenges:
getting paid more, unemployment, time managing
"Let's play playstation together!"
"No guys, I don't like clubs, I would like to stay at home"
Age:
considering the presented style of clothes and age of the artist the possible age of the audience is 14-25
Gender:
main representative in the video is a young girl, pastel pinkish colors and emphasis on make up defines female as a mean audience group
Main image:
makeup, style, aesthetics, representation of feelings and emotions
Color scheme:
pink, pastel colors
Second Music Video Analysis
Psychographics
The video represent bright and standing out individuals, who like to express their individuality and creativity openly. They like to be in center of attention and can represent them in every creative form: art, music, fashion. In short term the psychographic group which this video represents are Individualists.
Demographics
Age:
14-25
Gender:
female
Ethnicity:
no ethnicity indicated
Socio-Economic:
working class, underclass, however no specific working class is indicated
Audience Profile
of second music video
Psychographics:
Lifestyle:
Creative life in favor to express and show their extraordinary personality
Activities:
Any interests including creativity: music, art, makeup, fashion
Personality:
Non-ordinary, innovative individuals who like attention.
Values:
Recognition, Creative Freedom
Personal Challenges:
to pursue personal achievement and competition between individuals
Demographics
Education: Hight School; College; Bachelor Degree of Art, Design, Fashion, Illustration
Social class:
Unemployment, Working Class
Profession: Designer, MakeUp artist, Artist
Social media: Instagram, Art Station, You Tube, Spotify
"How do you think I look in this dress?"
"I love my style."
Through specific details and nuances it is possible to identify particular social groups in music videos. The elements such as colors, illustrated symbols and interests are able to compose the personality and individuality of a viewer and predict his preferences.
